Kalym — Turn AI into Advantage

Services & Consulting · All levels · 8 hours

Sell Your Services with AI

An end-to-end AI playbook for consultants, freelancers and agencies selling into Dubai, Riyadh, Doha, Cairo and beyond.

Self-paced · English + Arabic captions

AED 1,499/ USD 408

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What will you learn in this AI course?

By the end of Sell Your Services with AI, you will be able to:

  • ✓Build an AI-powered lead engine that finds qualified buyers in the UAE, KSA, Qatar and Egypt.
  • ✓Generate first-draft proposals tailored to each client in under 20 minutes.
  • ✓Run discovery calls with an AI co-pilot listening, summarising and surfacing follow-ups.
  • ✓Create scope-of-work, SLA and pricing options with AI without losing margin.
  • ✓Deliver client work faster with AI agents handling research, drafts and QA.

Who is this course for?

Sell Your Services with AI is designed for:

  • →Freelancers and solopreneurs based in or selling into the GCC.
  • →Boutique consultancies and creative agencies in Dubai, Abu Dhabi, Riyadh, Doha and Cairo.
  • →Coaches, trainers and professional service providers competing on quality, not price.
  • →B2B sales professionals who own pipeline and proposals end-to-end.

Prerequisites

  • • You already sell a service, or you are about to launch one.
  • • Basic familiarity with email, CRM and proposal documents.
  • • Access to ChatGPT, Claude or Gemini (free tiers are enough to start).

The full curriculum

6 modules · 8 hours of video and exercises · downloadable prompt libraries · self-paced.

1. Positioning your offer for the MENA market

Sharpen what you sell, to whom, and why now — using AI to validate the message.

  • 1.1The one-sentence offer that wins in Dubai and Riyadh
  • 1.2AI-driven positioning research: competitors, language, gaps
  • 1.3Pricing in AED, SAR, QAR and USD without leaving margin on the table
  • 1.4Building an English + Arabic value proposition

2. AI lead generation that respects local norms

Find buyers without spam — using AI for research, signal and warm outreach.

  • 2.1Buyer mapping by sector and geography (UAE, KSA, Qatar, Egypt)
  • 2.2Using AI to monitor funding rounds, hiring signals and tenders
  • 2.3Personalised outreach that respects relationship-first culture
  • 2.4LinkedIn, WhatsApp and email — what works in each Gulf market

3. Qualifying and discovery with AI

Stop wasting time on bad-fit clients — use AI to qualify before the call.

  • 3.1Pre-call research in five minutes with Perplexity and Claude
  • 3.2Discovery questions that surface real budget and decision power
  • 3.3AI live note-taking and post-call summaries
  • 3.4Red and green flags in GCC buyer behaviour

4. Writing proposals that close

Turn discovery into a proposal the buyer wants to sign — fast.

  • 4.1The five-block proposal structure that wins in the Gulf
  • 4.2Using AI to draft, then humanise, your proposal
  • 4.3Pricing options: anchoring, tiers and the local etiquette of negotiation
  • 4.4SLAs, payment terms and AED / SAR invoicing essentials

5. Delivery: AI agents inside your service

Use AI to deliver faster and to a higher standard without losing your voice.

  • 5.1Mapping your delivery workflow for AI leverage
  • 5.2Building lightweight agents for research, drafting and QA
  • 5.3Quality control: where humans must stay in the loop
  • 5.4Client communication cadence that earns referrals

6. Scaling beyond yourself

From solo to small team without breaking what made you good.

  • 6.1Hiring your first AI-fluent collaborator
  • 6.2Standard operating procedures that AI can execute
  • 6.3Retainers, productised services and recurring revenue
  • 6.4When to incorporate, where, and how AI helps you choose

Tools and platforms covered

  • ▸ChatGPT
  • ▸Claude
  • ▸Perplexity
  • ▸Gemini
  • ▸Notion, Airtable or HubSpot for CRM
  • ▸Fathom or Otter for AI meeting notes
  • ▸n8n or Zapier for lightweight automation

Why this course is built for the Middle East

The first AI services course built specifically for the GCC sales reality: relationship-first culture, mixed-language buyers, AED and SAR pricing, and Gulf-specific procurement cycles.

Your instructor

MM

Massimiliano Masi

Founder & Managing Director, Kalym

Taught by a working AI adoption practitioner

Massimiliano runs Kalym, an AI Adoption Agency working with C-level leaders across the GCC on executive coaching and change management programmes. He also publishes the Kalym AI Brief, a weekly intelligence briefing tracking AI activity across the UAE, KSA, Qatar, Bahrain, Kuwait, Oman, Egypt and Jordan.

Every module in this course is derived from live client work and from a personal practice — not from a textbook.

Enrol in Sell Your Services with AI

AED 1,499 · USD 408 · Self-paced · English + Arabic captions

Lifetime access · Kalym Verified Certificate · 14-day refund window

Request enrolment

Corporate licences and team cohorts available for AI Agentic Adoption.

Frequently asked questions

Who is this course for?

It is for freelancers, consultants, agency owners and B2B service providers who sell into the MENA region and want to use AI across their entire sales and delivery stack.

Is the course only for English-speaking businesses?

No. The course is taught in English with Arabic captions, and it explicitly covers selling to mixed-language buyers across the Gulf and North Africa.

Will this course teach me to cold-spam prospects with AI?

No. The course is built around relationship-first outreach that respects GCC business culture. It does not teach mass cold automation or spam tactics.

Do I need a website or brand before I start?

No. The course covers positioning from scratch and includes a module on building a one-page offer that can win clients before you have a full brand.

Will the AI tools shown work in the UAE and Saudi Arabia?

Yes. Every tool taught in the course is available in the UAE, KSA, Qatar, Bahrain, Kuwait, Oman, Egypt and Jordan as of 2026. Regional availability notes are included.

Do I get a certificate at the end?

Yes. You receive a Kalym Verified Certificate of Completion with a verification link you can share on LinkedIn.

Course content last updated: 2026-06-01