Kalym — Turn AI into Advantage
FOUNDER

Massimiliano Masi.

Founder of Kalym. Ex-BCG Partner. C-level advisor. 25+ years across strategy, finance, energy and AI adoption.

Massimiliano Masi — Founder of Kalym

Currently

Founder & Managing Director, Kalym — building the AI intelligence layer for Middle East operators.

Trained · advised · led at

BocconiUniversity
BCGBoston Consulting Group
McKinsey& Company
MagaldiGroup
NUSBusiness School · Singapore
iPECCertified Coach
BocconiUniversity
BCGBoston Consulting Group
McKinsey& Company
MagaldiGroup
NUSBusiness School · Singapore
iPECCertified Coach
THE ARC

Strategy. Finance. AI.

25+ YEARS

Strategy, finance and leadership at scale

Two and a half decades across strategy, corporate finance, and senior leadership — as Partner at Boston Consulting Group (energy & utilities practice), CEO and CFO of European publicly-listed companies, and advisor to boards, CEOs and CFOs navigating structural change.

C-LEVEL ADVISORY

Working alongside the decision-makers

Executive coaching and fractional advisory for C-level teams. Certified Professional Coach (iPEC). Energy Leadership Index (ELI) Master Practitioner. The brief: bring strategic clarity to leaders making bet-the-company calls under time pressure.

AI ADOPTION

The pivot to AI as a structural variable

In 2024–2025, refocused on the intersection of business strategy and AI adoption — recognising AI not as an isolated technological phenomenon, but as a structural variable reshaping business models, competitive moats, and capital allocation. Senior Executive Programme in AI Adoption from NUS Business School (Singapore).

DECARBONIZATION

Industrial decarbonization at the engineering / capital seam

Long-standing focus on industrial energy transition — the intersection of engineering reality, project finance, and European industrial policy. Sector depth across utilities, generation, and heavy industry.

WHY KALYM

Built for operators, not headlines.

“The AI ecosystem evolves at a speed traditional management can't follow with the tools available. Sources are fragmented. Professional synthesis connecting regulation, capital, and research to concrete decisions is missing.”

That gap is why Kalym exists. The free Kalym AI Brief is the shared weekly signal across nine MENA markets. The private Kalym Agent Memo turns that signal into a one-page strategic memo — about your company — delivered every Sunday afternoon by design.

— Massimiliano Masi

CREDENTIALS

Receipts on the wall.

Senior Executive in AI Adoption

NUS Business School · Singapore

Certified Professional Coach

iPEC — International Federation of Coaching

ELI Master Practitioner

Energy Leadership Index

Partner (former)

Boston Consulting Group · Energy & Utilities

CEO & CFO

European publicly-listed industrials

C-Level Advisor

Strategy, finance, AI adoption across Europe and the GCC

Work with Kalym.

The Brief and the Agent are both free while Kalym is in beta. Direct conversations are by email.